Making Waves. A boutique consulting agency strengthening brands & organisations
The environment in which companies operate becomes progressively more fluid and uncertain. Transformation is no longer a company project with a defined timing but a continuous exercise.
Making Waves supports your organisation on 3 key enablers to flourish:
Purpose
Purpose is the starting point of everything!
Purpose not only defines your strategy but is also the lifeblood of your company culture.
A true and crispy purpose will progressively influence employee engagement & attraction. Not to mention performance.
The ‘Global Confidence Barometer’- study released by EY indicates that as a result of the Covid pandemic no less than 86% of CEO’s have questioned their current company strategy. These business leaders indicated that this is the right time for a strategy “re-set”.
EY, February 2021
Strong Brands
Consumers seek for confidence and stability.
This offers a tremendous opportunity for brands and companies to strengthen their link with the consumer/customer in an authentic long-lasting way.
A recent McKinsey paper confirms that consumers precisely in times of crisis move increasingly towards strong brands. Leading companies therefore confirm that Marketing is of strategic importance not only for the CMO, but for the entire management team.
McKinsey, September 2021
Making Waves supports management teams and marketeers with strategic advice for all branding and transformation challenges
The real challenge is to sail your own course and to create your own waves.
Make Waves together?
Contact me and I will gladly support you on your brands & transformation journeys. We can start with a cup of coffee and a good listen.